vsFor coaches · Honest comparison
augo vs IntervalCoach for coaches
On both, the coach pays per athlete and the athlete pays nothing. augo gives the coach an AI assistant and keeps every plan decision with the coach. IntervalCoach adapts each athlete's plan every day within the instructions you set.
Quick verdict
augo is a coaching platform from Zürich built around the conversation between coach and athlete. Chat, session feedback (energy, pain, fuelling), training data and your private notes sit in one place, and an AI assistant with that full context answers your questions, flags who needs attention and drafts workouts, including from Claude or ChatGPT. You still make every plan change yourself. IntervalCoach adapts each athlete's plan daily to their recovery and load, runs on Intervals.icu and costs less per seat, with the athlete's full Max plan included.
augo and IntervalCoach, side by side
| What coaches weigh | IntervalCoach | augo |
|---|---|---|
| Who pays, and how | You pay per athlete seat: €10 each for 3 to 4 athletes, €8 from 5, €7 from 15, and a quoted price from 40. The seat includes that athlete's full Max plan, so the athlete pays nothing. | You pay $12 per athlete per month. |
| Monthly cost for 5 / 10 / 20 athletes | €40 / €80 / €140, paid by you. Your athletes pay nothing. | $60 / $120 / $240, paid by you. |
| AI plan adaptation | Yes. Each athlete's plan adapts daily to their recovery, their load and what they actually did, and follows the standing instructions you set. | No. An AI assistant answers questions and drafts workouts; you change the plan |
| Daily list of who needs you | Yes. Who needs you today and why, with a handled state, plus what changed since you last looked. | Yes. Early-warning signals for athletes who need attention |
| Recovery data from wearables | Yes. HRV, resting heart rate and sleep from Garmin, Whoop, Oura, Apple Health and Google Health, read against each athlete's own baseline. | Not listed. Two-way sync with Garmin, Coros, Wahoo and Suunto; imports from Polar, Zwift, Strava, Rouvy and Hammerhead |
| Intervals.icu | Runs on it. You and each athlete connect a free Intervals.icu account. | Not listed |
| Billing your athletes | No. You invoice your athletes yourself. | Not listed |
| Coach-athlete messaging | No direct messaging. You and the athlete share the Coach+ thread. | Yes. Coach-athlete chat with session feedback in one thread |
| Template library or marketplace | No template library or marketplace. | Not listed. Workout builder, plus strength sessions with exercise demos |
| Team and assistant coaches | No shared team account. Each coach buys their own seats. | Yes, multi-coach on the Enterprise plan |
| Free trial | No. Plans start at 3 seats, and you can drop seats or cancel whenever your roster changes. | 14 days, no credit card |
Where augo is the better choice
Your coaching runs on conversation. augo keeps every message, every piece of session feedback and your private notes next to the training data, and its AI assistant can read all of it, so you can ask how an athlete has felt about their long runs this month and get an answer with the context included.
You want to make every plan decision yourself, with help. augo drafts workouts from a description, on web, on mobile or from Claude and ChatGPT, flags athletes who may need you, and syncs both ways with Garmin, Coros, Wahoo and Suunto. Larger coaching businesses can add more coaches and white-label the platform.
Where IntervalCoach is the better choice
You want the plan to keep up with your athletes between check-ins. Each athlete's week adapts overnight to their recovery, their load and what they actually did, within the standing instructions you set, and proposed changes can wait for your approval in one inbox for the squad. HRV, resting heart rate and sleep from Garmin, Whoop, Oura, Apple Health and Google Health are read against each athlete's own baseline.
Your athletes train on Intervals.icu, or you want a lower price per seat. IntervalCoach runs on Intervals.icu, plans cycling, running, triathlon, swimming and strength, and costs €10 to €7 per seat against augo's $12. The seat includes the athlete's full Max plan, so nobody on your roster pays a subscription of their own.
Common questions
Who pays on augo and on IntervalCoach?
On both, the coach pays per athlete and the athlete pays nothing. augo is $12 per athlete per month. IntervalCoach is €10 to €7 per athlete seat depending on roster size, and the seat includes the athlete's full Max plan.
Does augo adapt my athletes' plans?
augo's AI assistant answers questions, flags athletes who need attention and drafts workouts, and you make the plan changes yourself. On IntervalCoach each athlete's plan adapts daily within the standing instructions you set, and you can have proposed changes wait for your approval.
Does augo work with Intervals.icu?
augo does not list an Intervals.icu connection; it syncs with Garmin, Coros, Wahoo and Suunto directly. IntervalCoach runs on Intervals.icu: you and each athlete connect a free account, and workouts land on the athlete's Intervals.icu calendar.
Coach your squad on IntervalCoach
Sign in with Intervals.icu, start your Coach Plan and invite your first athletes. Each seat carries one athlete, and they pay nothing.
Add or drop seats whenever your roster changes.